IPL 2016: Social Media Review.

The 9th edition of the Indian Premier League came to a close last weekend with the Sunrises Hyderabad emerging as the winners. Given the large amounts of conversation & content shared across social media channels, there’s no surprise that several brands tried to ride the 2016 IPL wave to build new audiences, engage their users & drive higher ROIs from social media.

Using PropheSee’s cross channel social analytics, promoted post detection, link analyses & campaign tracking, we were able to surface deep insights into content strategies, social spending, traffic from social media etc. The following are some key slides & takeaways, check out all the details on PropheSee’s slideshare page.

 

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The following slide uses PropheSee’s Promoted Post Detection algorithm (98% accurate, yay!) to identify boosted posts shared by the participating teams. PropheSee even estimates the budget spent on & reach garnered by boosted content, check out the complete presentation for these details here.

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Bajaj Finserv’s campaign (#50for4) during the IPL Final yielded the maximum hashtag mentions wrt any other brand campaign. Using PropheSee’s link analytics, any shortened link can be analyzed by brands leveraging the PropheSee platform. We analyzed the traffic various posts generated & here’s what we found:

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Throughout the tournament, IPL fans had been very vocal about their support for Virat Kohli, among other cricket players. To no surprise, Virat was also the most talked about player (with the largest share of voice on Twitter) over the course of the IPL 9 final. Even though the Sunrisers emerged victorious, the Royal Challengers owned the social media conversation.

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This is just a snippet of the entire study, don’t forget to check out the entire study here & let us know what you think in the comments below!

 

The 2016 Cannes Film Festival on Social Media

Among the biggest & most well known film festivals globally, The 2016 Cannes Film Festival was much talked about across social media. Whether it was what the stars wore on the red carpet, critics’ reviews on upcoming releases or just the weather – it seemed that everyone had a lot to say & you guessed it – they took to social media to do so.

PropheSee analyzed over one million Tweets pertinent to the festival & found some very, very interesting trends. Check out the infographic below for the most talked about moments from the 2016 Cannes Film Festival.

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PS. Don’t forget to sign up for PropheSee’s Beta so you can take control of your data, hold the competitive advantage & start optimizing your campaigns to meet with (even) more success!

 

 

Decoding Social Spending Strategies.

Have you ever asked yourself the following question:Is my competitor making unbelievable content that goes viral or is it enhanced by spending?

If yes, jump ahead. If no, you definitely should be.

As the struggle for brands to attain higher organic reach grows, social spend strategies are growing in importance daily. PropheSee’s Promoted Post Detection (PPD) is a proprietary feature that allows brands to determine when their competitors have boosted content on Facebook at nearly 98% accuracy. But it doesn’t stop there, brands can even gain accurate estimates on the likely budget spent by their competitors as well as the reach these spends have garnered for them. 

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Post Details Snapshot from PropheSee’s PPD Report

Essentially, PPD demystifies a brand’s social spending strategies so you can get the deepest learnings into:

  1. Engagements: Understand the traction gained by your competitors’ content due to social spending. What is driving advocacy? What is driving conversation? 
  2. Boosting Efficiency: Our proprietary algorithm helps you understand who is utilizing the most efficient boosting strategy so you get all the insights needed to follow the most efficient process.
  3. Campaign Effectiveness: The PPD report will bring forth the most successful campaigns run & boosted by brands.
  4. Estimated Budgets & Reach: Yep, you asked & we delivered.
  5. There’s a lot more in the report + customizations that clients get to take advantage of!

Did we mention this is completely automated? Yes, that means:

  1. No more waiting for reports.
  2. Run the report for any brand, at any time.
  3. Powerful machine learning features that will only get better: currently at a 98% accuracy & rising.
  4. Significantly more efficient & affordable than any other report out there.

Using PropheSee’s advanced analytics, you can go beyond basic engagements & analyze the effect of boosting on things like traffic generation, for example. Are your competitors boosting to drive clicks? Where are those clicks coming from? The various sources of data tracked by PropheSee empower you with the ability to connect the various dots across digital.

All these insights help you optimize your strategy to build on your share of voice & allow your marketing efforts to meet with even more success.

A quick note on the methodology:

PropheSee’s PPD machine learning algorithm has been created after immense research across brand pages that range from a few hundred fans to millions. We extract features for each post according to their performance, duration of activity, and lifetime of the post (how long it stays active among fans) etc. Using a combination of sophisticated descriptive statistics, unsupervised learning models & pattern recognition techniques, these features of posts are used to create distinct groups based on their behavior, thereby distinguishing organic posts from promoted posts. 

In case you’re still unsure about giving this a shot:

Really? Well, here are three reasons that should help you decide:

First, PropheSee’s PPD tool is completely automated. This means you no longer have to wait to receive such a report. Run the report when you want, for whatever brands you’d like & as many times as you need to.

Second, PropheSee’s algorithm is also a “self healing model”. Basically, this means that the algorithm is intelligent enough to update itself with the changing patterns observed so that accuracy is never lost. Think about it like Siri, it just gets better the more you use it!

Third, our proprietary approach also gives you estimates on budget & paid reach so that you can get the most in-depth understanding of competitive boosting strategies.

Check out a sample PPD report here.

Want a customized sample report? No problem! Drop us a line – hello@prophesee.in & we’ll be happy to send one your way!

[Press Release] PropheSee Raises SEED investment of USD 516K (INR 3.3 Crores)

New Delhi, December 10, 2015: PropheSee, a Delhi-based digital analytics startup has raised Rs. 3.3 Crores (USD 516K) in angel funding through a co-investment from the Indian Angel Network (IAN) and Stanford Angels and Entrepreneurs India (SA&E India). PropheSee is a Software as a Service (SaaS) platform that empowers brands with data driven insights that allow managers to take the most informed decisions, compare & analyse digital campaigns & execute directly from the platform itself. Ajay Lavakare led the round on behalf of IAN & SA&E India & will be joining the Board of Directors along with PropheSee’s advisor & mentor, Sujal Shah (CXO/Investor, MissMalini Media & MD Bandra Road Advisory) to help drive growth & scale over the coming months.

The data analytics market is expected to surpass USD 42 Billion through 2018, at a growth rate almost 6 times as that of the overall IT market. PropheSee also wants to address the issue centered on access to analytics & is working towards bringing robust analytics to startups & small & medium businesses at a fraction of current costs. The platform is targeted towards brands investing in the digital arena that includes but is not limited to e-commerce, fashion, publishers, app based services and media & entertainment firms. On ground, PropheSee is used by C level decision makers, brand & marketing managers, social media teams & digital agencies.

Ajay Lavakare commented on the investment saying, “PropheSee is a startup that distinguishes itself from other SaaS companies by offering a comprehensive solution to brands to manage their digital presence across multiple platforms. We are also very impressed with the caliber of the founding team. With its affordable cost to small and medium businesses and its focus on empowering companies to understand and act upon their social/digital performance, PropheSee has the potential to scale rapidly.”

The funding will be used to scale technology & build core talent. The key focus areas over the next six months include the development of more industry specific analytics & modules, investing in predictive algorithms & data visualisation methods to facilitate better utility and decision making by management, from their data and insights. PropheSee also plans to build further audience listening & community management capabilities in addition to testing new methods to measure consumer engagement, intent & other behaviours.

Commenting on the investment, Paula Mariwala, President of SA&E India said, “We are excited to make our first investment as an angel group in India. PropheSee operates in a space that is seeing rapid technology innovations and disruptions. With this investment, PropheSee will be able to leverage the Silicon Valley and Stanford University connections of the Stanford Angels members to continuously innovate on its technology and business model to stay ahead of competition, and also attract great talent.”

In the progressive data analytics arena, brands are using multiple platforms to manage their digital presences which often leads to problems around data reconciliation & a significant budget & time waste. As a consolidated platform, PropheSee leads to increased capital efficiency. Additionally, by tracking end-to-end digital data, brands can take a much more cohesive approach to digital as decision makers are able to analyse each channel in isolation as well as any effects a channel may have on another

Sujal Shah added, “PropheSee addresses a big problem in one of the fastest growing social media and digital markets in the world.  Managers are lacking an affordable and robust platform that allows them to track their digital/social footprint in one place. PropheSee empowers managers to make faster, data driven decisions with a one-stop shop platform that also allows for campaign execution and content delivery across social channels.  The management team is young, hungry, and consumed with the idea of building a platform that continuously evolves to meet the demands of it clients and partners.”

PropheSee’s mission is to develop into a new “Salesforce” for brands investing in the digital space by providing them with an efficient & affordable tool to track, manage & execute their digital strategies. The platform does this through comprehensive tracking across digital channels such as social media (Facebook, Twitter, Instagram etc.) web analytics & several more. The platform will be tracking upwards of 40 channels in the 6 months with new developments in their analytics & reporting modules alongside content discovery, execution & monitoring features.

PropheSee co-founder & CEO, Ishaan Sethi added “Our key focus is to deliver actionable insights using big data technologies to run pioneering analytics. All companies should have access to digestible, actionable insights from their social and digital presences. While the primary focus thus far has been on descriptive analytics with the goal to help brands take control of their data, the platform will soon be capable of running predictive analytics to model consumer behaviour (among other trends) based on digital data. The next six months are extremely exciting for us as we take this platform live globally.”

The company was founded in November 2014 by three co-founders, Ishaan Sethi, Harshil Gurha and Jitesh Luthra. Ishaan is a graduate from Brown University (focus on economics & applied math) and has worked in big data marketing analytics in the New York City for various film & television brands such as Sony Pictures, Showtime, Universal Pictures etc. Harshil and Jitesh are batch mates from Manipal University & majored in computer engineering. Harshil has worked at Samsung India and has extensive knowledge of front & back end technologies. Jitesh has worked with KPMG India as part of their Business Intelligence team where he worked on analysing large data sets for clients.

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About PropheSee

PropheSee is a big data SaaS platform dedicated towards the marketing analytics space. The platform tracks a brand & its competitors across digital channels, runs analytics & reports and allows brands to take data driven decisions in one efficient & clean platform. A key objective of PropheSee is to minimize the time taken to understand data by developing actionable insights for marketers from the get go. PropheSee aims to become the new “salesforce” for digital analytics & grow into a one stop solution for brands investing in the digital space. Founded in 2014, PropheSee has provided analytics for several well – known brands and political parties in India & abroad, such as Faith Connexion, Rock N Shop, NDTV’s Indian Roots, Miss Malini, PVR etc. Additionally, the tool correctly predicted the outcome of the 2015 Delhi Elections & the 2015 Academy Awards using their digital data sets. Read more about the firm at www.prophesee.in

About Indian Angel Network

The ‘Indian Angel Network’ is the world’s largest Business Angel Group, with over 350+ investors from 10 countries, IAN’s presence spans 7 locations, which includes cities in India, and UK and has invested in startups from diverse industries/sectors. The investor group comprises of the ‘who’s who’ of successful entrepreneurs and CEO’s, who not only invest their monies, but also provide valuable inputs on strategy and execution in inventive startups. They also create a platform to access their vast business networks to help these businesses scale and grow. IAN is also the world’s first angel investor group to establish operations outside of its home country, in London.

IAN looks at around 4,000 entrepreneurs each year, invested in 29 ventures in 2014 and has an overall portfolio of 100 odd companies in 16 sectors in 7 countries. IAN portfolio companies have given 70x returns in 6 years, 21x in 30 months, 22x in 60 months and 6x in 15 months; with ventures such as Druva, Stayzilla well on their way to become unicorns. www.indianangelnetwork.com

About Stanford Angels & Entrepreneurs India

Stanford Angels & Entrepreneurs India (SA&E India) is a Stanford Alumni Association group based in India that seeks to strengthen Stanford University’s startup community by fostering relationships among entrepreneurs and alumni investors. Its community approach to the investment process creates diverse opportunities for education, professional development, advising/mentoring, and growing a business and investment portfolio. SA&E India has been set up in close collaboration with SA&E, Bay Area, which was founded in 2010 and has helped fund over 20 startups to date, greatly impacting the Silicon Valley landscape. SA&E India brings a unique group of investors with deep experience, expertise and passion for entrepreneurship. In addition, this group offers potential collaborative partnership opportunities with the Stanford community in the Bay Area and a commitment to nurture the early stage ecosystem in India with the innovative spirit of Stanford University. SA&E India will provide an excellent platform for enthusiastic entrepreneurs to find mentors, investors and partners. www.stanfordaande.in

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Revenue Generating Media: How To Drive Traffic & Sales From Instagram.

With over 300 Million active users, 75 Million posts shared per day & an the highest average referred sales order value of US $128, Instagram has emerged as a key social media platform among others. The rapidly peaking popularity of Instagram indicates an emphasis on the power of quality content, a signal to brands who want to leverage the platform: content is king.

Brands have been on Instagram for a while now, but many will agree that when it comes to sales & marketing initiatives – many strategies fall short of their goals. Instagram has a number of unique features compared to other social media channels. Understanding these & leveraging them is vital for a brand to succeed on Instagram. Here are some key metrics you should consider when thinking about Instagram.

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Embrace What Is Unique

With a primary focus on content quality, space for only one clickable outbound link & no “share/repost” buttons, gaining traction on the platform can be a challenge. Understanding key features and how they can be leveraged by your marketing efforts forms the first layer of driving success on Instagram.

Creative Linking

As mentioned, and as you may have realized, Instagram allows for only one clickable link that can redirect a user out of the platform. Links in images are not clickable and show up as text. For example, IndiaTrend is an Instagram handle with a powerful community that is extremely active with several order related queries being posted in the comments section. If this link was clickable, it could have potentially driven many more Followers to the brand’s website.

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                                              Source: IndiaTrend Instagram Handle

Therefore, using & positioning links in creative new ways to take advantage of Instagram features is key to driving potential traffic from the platform. For example, check out how Victoria’s Secret uses the geotagging space for specific calls to action for their followers.

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                                                                  Source: Victorias Secret Instagram Handle

Creating a Seamless Path To Purchase

The last thing you want to do is direct your potentially converting Follower to a page unrelated to the product he/she saw on Instagram. Face it, asking them to go through your site again to find what initially brought them there isn’t the ideal user experience. That’s why we don’t think directing Followers to your homepage is the best idea.

The most important factor to keep in mind is that Instagram is a mobile first platform and consequently, most of your Instagram visitors will be viewing your site on mobile. To this effect, we cannot lay enough emphasis on how important it is to have a responsive site. If your site is not responsive, we recommend you start by creating a responsive landing page for your Instagram followers. Directing them to a page that can as closely resemble the visual experience offered by Instagram will make the Follower’s path to purchase that much easier. Check out Shoprgram for the easiest way to do this, but do so after you read through the rest of this post.

Shoprgram on various devices.

                                      Shoprgram on various devices.

Partner With Shoprgram

In case creating your own landing page isn’t feasible or if you want to use a tried & tested service – Shoprgram could be an option worth considering. Shoprgram’s features let you create a stunning visual shopping experience based on your Instagram feed thereby bringing you closer to achieving your traffic & revenue goals.

For example, consider RockNShop.com, the leading luxury e-commerce portal in India offering the latest in high end designer fashion for men & women. Shoprgram creates a landing page for RockNShop, to which Followers are directed via a link in the brand’s Instagram bio that also tracks the number of visits. The Shoprgram page showcases the brand’s Instagram content wherein each product is linked to it’s respective page on RockNShop’s website.

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                            Shoprgram Work Flow: Instagram > Shoprgram > Product Destination

In fact, something unique to Shoprgram is the platform’s ability to split multiple products in one image into individually showcased items so that users are always taken to the specific product’s page that they are interested in. Shoprgram makes the purchase path from Instagram into a 2 – 3 click process.

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                        Shoprgram: Splitting Multiple Products in One Image.

Using the “Your Likes” feature, customers can filter RockNShop’s imagery to only show what he/she has Liked on Instagram. This reduces the “endless search” problem, allowing potential buyers to find what they need without any additional work. This also helps brands like RockNShop get in touch with such customers as they are able to capture their Instagram handle and contact them if needed.

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                                                   Shoprgram: Using The “Your Likes” Feature

Sponsored Stories & Ads

Some of us may have seen sponsored content on our Instagram feed. While Instagram is testing these features out with a few select partners, when and how it will work as a finished feature is yet unknown.

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Source: Instagram

 In the meanwhile, as a brand, it could be wise to understand how sponsored content is performing for you on other platforms and understanding key insights. Preparing in advance, leveraging these insights and then tailoring sponsored content will make it that much more efficient and potentially successful for if/when Instagram opens this feature to the public.

Competition & Inspiration

Finally, data tools today provide brands with various ways to get try and understand what their competitors are doing. PropheSee allows a brand to monitor their own performance over time & track their competition (or benchmarks) to understand what Instagram strategies & content are working best for them. Doing so enables a brand to seek inspiration from competition & hold the competitive advantage by staying one step ahead. PropheSee insights include everything from resonating content type to hashtag usage, filter impact, post timings and a whole lot more.

Share your thoughts with us using the comments section below! What do you agree/disagree with & how are you using Instagram for your brand?

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PropheSee launches Shoprgram – a platform to enable users to shop through Instagram.

New Delhi, April 1st, 2015 – Starting today, if you can see a product on Instagram, you can purchase it within 2 or 3 clicks. PropheSee, a big data marketing analytics platform announced their debut of Shoprgram, a product that allows brands to turn their Instagram feeds into a shoppable experience. When a brand signs up with Shoprgram, their Instagram content is empowered with a shop action that allows followers to purchase exactly what they want with minimum lag time.

Shoprgram provides a brand the ability to turn their Instagram content into an equally stunning, visual shopping experience for their followers,” said Ishaan Sethi, CEO of PropheSee. “Instagram has quickly become among the most used & relevant platforms in the social media arena. With its rapid adoption across industries, especially fashion & hospitality, leveraging Instagram has been a much talked about subject from a traffic & revenue generating perspective. We’re thrilled that we can bring this product to the Indian market at such an opportune time.”

In the case of multiple products in one image, such as editorials,Shoprgram enables a brand to showcase each individual product from the Instagram image separately. This creates a win-win situation: a seamless user experience as followers are able to find exactly what they need with minimal searching whilst brands don’t have to change their content strategy in any way. Shoprgram turns the buying process into a 2-3 click journey, leaving all control with the brand in terms of where clicks should take their fans & followers.

While e-commerce is the primary clientele, other industries can leverage Shoprgram to drive followers from their Instagram page to any destination the brand desires. For example, movie posters shared on Instagram that link to trailers or ticketing services, news headlines that link to the complete article and many more. “The application has a pretty limitless scope, depending on how a brand decides to use it”, said PropheSee’s CTO, Sambhav Sharma.

PropheSee, a big data marketing analytics platform helps brand’s optimize their digital presence through a data driven approach. As a subproduct of PropheSee, Shoprgram provides clients with their shop based analytics and brands are given the option to integrate with PropheSee as well to manage their digital analytics entirely from one centralized hub.

To learn more about Shoprgram, visit www.prophesee.in/shoprgram or send an email to contact@prophesee.in for details.

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Digital Afterlife: Who Runs Your Facebook Account When You Pass Away?

The world’s largest social network, Facebook, announced on Thursday that users will now have the option to designate someone, who the social network calls a legacy contact, to manage parts of their Facebook accounts once they pass away.

Up until now, Facebook memorialized an account when they found out a user had passed away. Memorializing the account meant that Facebook would freeze the user’s account as is and the account became no loner editable. User’s are also given the option to have the concerned person’s account permanently deleted after death.

So what can a legacy contact do? It’s pretty straight forward:

  1. The legacy contact can write & share a post that can be pinned to the top of the memorialized user’s Timeline. For example, announcements regarding funeral services, memorial services or even a special message.
  2. Respond to new friend requests from friends & family who were not yet connected on Facebook. 
  3. Update the profile picture & cover mage.

If given permission to do so, legacy contacts can even download an archive of past posts, profile information & photos shared by the user on Facebook. However, legacy contacts will be unable to download any private messages or login as the person that passed away. A legacy contact can neither edit posts made by the user that passed nor edit posts made to the user’s page by friends & family.

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Photo: Facebook

This decision has been whole-heartedly welcomed by those who are concerned about their data & information post their passing. The new service empowers users to make these choices about their information while they are living, and to many this therefore comes as a much awaited sigh of relief.

So in addition to your relationship status, birthdays, family details and whatnot, don’t forget to designate your Digital Heir!

The service is not yet live in India, but we’ll definitely let you know when it is!

In the meanwhile, we’d love to know you’re opinion on the new feature so make sure you tell us below!